Being responsible for your business’ marketing often means wearing many hats at once. Not only do you need to continue to organically promote your business in the real world, but you also need to be confident in the newer...
If your business is fairly new and you’ve got a great product or service you want to shout about, one of the most effective forms of marketing is to produce an intro startup video to explain exactly what you’re...
SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...
When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...
Your brand is more than just your logo or the color palette you use online. It’s the reputation you build, and the relationships you create with your followers. Fail to maintain a good name, and your reputation and influence will crumble.
With...
If you’re a digital marketer who takes your role seriously, it’s imperative that you know all about social media. What started off as a simple means of online communication has, quite accidentally, evolved into a whole new advertising space...
Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...
Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best light. Although the subject of an image can go so far in doing that, the way the...
